Business Writing

Those of us who consider ourselves writers would have at one time or the other indulged in what is known as business writing. In fact, even those of us who don’t consider ourselves writers would surely have undertaken some business writing. It is rather safe to assume that anyone who has ever written a business letter or drafted a proposal has indulged in some sort of business writing. But what exactly is this kind of writing and how does it differ from other kinds of writing.

To find the answer, it would be a good idea to ask a professional writer. Most professional writers can be found in two kinds of industries. One is advertising where they are termed as copywriters and the other is in journalism where they are termed as reporters or sub editors. Either way, both these professionals indulge in a fair amount of business writing. For the advertising copywriter, business writing is something that he/she does in order to push the products or services of their clients to the general population. How successfully or cleverly they do this defines the quality of their business writing skills.

The journalist on the other hand is said to be indulging in business writing when they write articles or reports on business, business houses and even business personalities. These articles have the power to influence public opinion. For a journalist to be really good at business writing she or he must be able to directly relate their writing to the rise or fall of stock prices in the global or local marketplace. Not all journalists who work directly or indirectly in business writing can always achieve this aim, but nevertheless, it is a worthwhile aim for anyone who is a part of business writing.

In the recent past however, another group of professionals have risen, who also claim to practice business writing. These include the communications professionals like marketing communications professionals, public relations professionals and even corporate brand management professionals. All of them undertake some sort of business writing as part of their roles and they too have an impact on business writing as an art (or science, depending on the camp they come from.)

Be that as it may. One this is for certain. Business writing is an art that has more than proven its value to the present day economy. And it is unlikely to fade out even in this information age. For contrary to popular belief, the internet, instead of killing business writing, has just given it a whole new dimension. And in the knowledge economy, good business writing is more valuable than ever before.

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